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Foreman unveils Kindology venture following TFI departure

New consultancy offer aims to give back to local communities and achieve association and corporate CSR objectives

Michael Foreman has launched Kindology, an initiative that gives back to communities and charitable organisations

Industry veteran Michael Foreman has launched a new start-up venture following his departure from TFI Group.

The former Association of British Professional Conference Organisers (ABPCO) chair and MD of Kenes UK has unveiled Kindology, an approach to meetings that gives back to local communities through fund raising or community engagement. 

Foreman left TFI Group after he was asked to perform a consultative role focused specifically on acquiring association business for the company’s professional conference organiser TFI Meeting Point. TFI has stressed the move has not affected its association team while it places increased emphasis on the corporate and pharma sectors under new CEO Sanjay Patel.

Developed with colleagues from the charity and creative sectors Lionel Salama, Michael Alloun, Michael Isaacs and Suki Gallagher, Kindology forms part of Foreman’s consultancy offering and was given its first outing at the ECCO European Cancer Congress in Vienna. Kindology created the #GoTheExtraMile Campaign within the local community and halped raise €100k (£70k) for a local cancer research institution.

In addition to associations’ conferences, the concept can help corporate with CSR aims, too, Foreman said.

“Kindology is a concept that I have been thinking about for a number of years and it is fantastic to see it come to fruition. I have been involved in international meetings for a long time and know that many associations and their members are passionate about their specialist areas and causes. This holds true too for corporates who can use their events to amplify their CSR objectives.

“Kindology is a vehicle to assist them to engage better with local communities, raise awareness of the issues they are facing and create a source of funding to support research and charity initiatives. Most importantly, it helps build a legacy from an event and gives it a higher purpose beyond the content sharing, education and networking opportunities.”

Foreman joined TFI Group last year as sales and marketing director. Of his departure, TFI Group director Simon Maier said: “TFI is indeed focusing on corporate and pharma growth in the short term but not at the expense of our association activity which is by its nature predominantly longer term.”

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