hospitality and events company Halcyon Events Limited has acquired BSL Middle
East, which will continue to operate as an international sponsorship and events
management consultancy business, retaining its offices in Abu
Dhabi and Wimbledon.
Chris Buncombe and Richard Williams, co-founders of Halcyon and both former
professional drivers, said: “We see the acquisition of BSL as a consolidation
of our motorsport operations, whilst at the same time expanding the group
internationally and diversifying into other event fields. There are very
obvious synergies in both businesses, which is why BSL was at the top of our
list when looking for potential targets to acquire.”
Halcyon is linked to a number of teams, drivers and senior personnel
within Formula One, including Vodafone McLaren Mercedes driver Jenson Button,
with the company supporting the Jenson Button Trust. It is also approved by
Formula One management as an 'official distributor' for the Formula One Paddock
Club, the exclusive hospitality staging areas set up at each Formula One race.