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Freeman integrates Asia Pacific services

Company says move will align newly-acquired The Event Company and ETGSC with FreemanXP brand

Pictured: Freeman is integrating its Asia Pacific offices under its agency brand, FreemanXP

Freeman has announced it is integrating several of its creative services across the Asia Pacific region, including China and Singapore, under the company’s agency division, FreemanXP.

The company says the restructure will better align its teams, following the acquisition of Staging Connections Group Limited in November 2015. Staging Connections previously operated out of Singapore as The Event Company and in China as ETGSC.

Dan Hoffend, president of FreemanXP said: "Today’s integration announcement better aligns our teams to address the needs of clients by combining the Freeman agency resources with ETGSC and The Event Company."

The integration of the teams come as the company welcomes "seasoned leaders" to its Asia Pacific team, including Dionne Holder, as MD of China; Etienne Chia, as VP of digital and strategy APAC; Carrie Tsoi, as marketing director, APAC; Tamsyn Barker as executive director, Singapore; and Peter Fulcher-Meredith, as director of communication, Singapore.

Adam Charles, SVP, MD, APAC for FreemanXP, said: "Asia Pacific is a key market for our growth, both in-market and as a destination for our global clients who need strategic, creative agency services. Over the last year we have supported our growing roster of clients by investing in people and systems to keep up with the unique demands of this market."

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