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Freeman unveils global leadership council

Company gathers panel visionaries to help lead its branded experiences

Pictured: Freeman chief design officer Bruce Mau

Freeman has launched its new Freeman Design Leadership Council, an influential, global group of 10 visionaries tasked with pushing the future of design for the brand experience category.

The council, including representatives from World Building Institute, Coca-Cola and Walt Disney, will advise Freeman of relevant developments in their areas to accelerate the strategic transformation of branded experiences for Freeman.

It also comes as Freeman announces the hiring of two renowned executives for its agency division FreemanXP; Peter McGrath, creative leader at The Walt Disney Company, as senior vice president of creative and Haluk Kulin, marketing leader at Unilever as senior vice president of strategy and data.

McGrath also serves as one of the representatives on the Freeman Design Leadership Council.

Freeman chief design officer Bruce Mau, who put together the council, said: "The council members represent diverse, essential aspects of design innovation, and we are excited to bring these big thinkers together to exchange ideas and motivate change in the growing medium of brand experience. I am deeply honoured to be able to lead this team and drive the transformative change that will shape our industry for years to come."

The full council list is:

Alex McDowell, creative director, experimental design director, World Building Institute, World Building Media Lab;

Bruce Vaughn, former chief creative executive, Walt Disney Imagineering

Charles Adler, co-founder of Kickstarter and founder Lost Arts

David Butler, VP, innovation and entrepreneurship, Coca-Cola

Gina Warren, executive vice president of culture & talent, lululemon athletica

Haluk Kulin, founder, Personal BlackBox

Itamar Kubovy, executive producer, Pilobolus

Peter McGrath, former leader of the creative studio of Walt Disney Imagineering, executive of creative development

Robert Schmidle Jr., USMC (Retired)

Sergei Gepshtein, scientist, director for adaptive sensory technologies, the Salk Institute for Biological Studies

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