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FreemanXP appointed for 'Olympics of printing'

FreemanXP has been appointed to deliver the brand experience for Electronics For Imaging (EFI) at drupa 16
15/02/2016

Pictured: Claudia Stephenson

FreemanXP has been appointed to deliver the brand experience for Electronics For Imaging (EFI) at drupa 16

The agency will design, build and manage EFI’s experiential stand at the printing industry conference in Dusseldorf in June.  

“Drupa is the Olympics of the printing industry and an important platform for EFI to showcase its innovations in the sector,” said Frank Tueckmantel, EFI vice president of corporate marketing. “We are looking forward to working with FreemanXP and seeing their creative vision coming to life at drupa, our most significant event of the year.”

Claudia Stephenson, vice president of business development for FreemanXP in EMEA, added: “We’re thrilled to have been selected by EFI for this important event. Our team is passionate about the creative solution we have designed – one that we believe will truly showcase EFI’s leadership position in this fast-moving, innovative industry.”

FreemanXP won the bid in 2015 after proposing a brand experience that will allow EFI to celebrate its story of industry-leading printing solutions. The agency is responsible for the delivery of all brand event elements, including the design and build of the stand, content development and all event management and associated event logistics.

FreemanXP is also set to curate an education programme at drupa 16 to enhance the delegates’ experience at the event, with the aim of attracting both traditional visitors, as well as new audiences, such as marketing agencies and brand owners. 


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