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GPJ inspires scientists of the future with Wondroid

Agency partners with Statoil to create interactive gallery, complete with digital robot, at The Science Museum

Pictured: the interactive display includes a digital robot called Wondroid

George P. Johnson has partnered with energy provider Statoil to help produce content for an interactive gallery at The Science Museum, with the leading star being a digital robot called Wondroid.

The agency has created an app-based challenge for visiting families and children, asking them to find Wondroid's missing arms and legs with three clues.

Nick Riggall, head of digital strategy said: "Wondroid is a concept inspired by technology and born out of a key insight around an emerging tech-savvy audience. Mobile plays a key role in modern day learning, so we used geocaching tech to bring content discovery to life and extend the live experience. Our collaborative partnership with Statoil and The Science Museum has delivered an integrated tech-infused campaign."

The activation is running until 28 September.

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