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Gleneagles among leading names to support business tourism initiative

Hotels, venues and event management companies have joined forces with VisitScotland to reinvigorate Perth group

Pictured: Catriona Anderson, coordinator of the relaunched group, with Suzanne Cumiskey, Fraser and McGowan, from Perth & Kinross Council

Gleneagles resort is among the headline names signed up to the relaunched Perthshire Business Tourism Group, designed to drive more business events into the Scottish region.

Hotels, venues and event management companies such as Hilton Dunkeld, Perth Racecourse, and Blue Sky Experiences have joined forces with VisitScotland and Perth & Kinross Council, which has provided additional funding, to reinvigorate the initiative.

Targeting the meetings and events sector, the group’s members will work together to promote the Perthshire region as a whole. A new website,, has also been launched.

Catriona Anderson, who heads up the Perthshire Business Tourism Group, said: “When a buyer is looking for a location for a trade event – and is perhaps unfamiliar with the regions and attractions of Scotland – it is hugely beneficial to showcase all the incredible businesses and opportunities Perthshire can offer under one site.

“The great thing about this initiative is that it provides opportunities for smaller suppliers with a limited marketing budget to be represented alongside internationally known names – and build relationships that can lead to further offers and collaborations.”

Local authority bosses are keen to capitalise on hosting events such as Showcasing Scotland and the UK Craft Distillers Conference, which were held at Gleneagles and Atholl Palace respectively.

“By working together in collaboration with the Perthshire Business Tourism Group there are great opportunities to support smaller businesses alongside those established MICE market businesses, to enable them to grow and develop,” added John Kellas, convener of enterprise & infrastructure committee for Perth & Kinross Council.

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