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Gleneagles owner reveals budget brand plan

Ennismore launches NoCo, a chain of low-cost hotels with room rates under £100 per night

Pictured: NoCo rooms are described as 'compact yet comfortable'

The owner of Scotland’s five-star Gleneagles hotel has unveiled a new budget brand designed to tempt the next generation of business travellers.

Ennismore, also behind trendy London property The Hoxton, has launched low-cost brand NoCo, with plans to open in 25 cities across the UK. Booking and check-in will take place via an app, while guestrooms are described as ‘compact yet comfortable’.

Room rates are slated to be less than £100 per night, and the first hotel is expected to open in 2018.

Ennismore CEO Sharan Pasricha said: “We’ve created NoCo to challenge the status quo of today’s budget brands. Travelling habits and demands have changed; as has the way that people now use hotels. Our aim is to raise the bar for affordable hotels and provide business and leisure travellers with a stylish alternative to bland, cookie cutter hotels so often found in cities outside of London.”

Ennismore purchased Gleneagles last year from hospitality company Diageo for a reported £150 million, and has unveiled plans for a ‘multi-million’ pound refurbishment of the Perthshire resort.

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