Around 375 events industry professionals applauded the best marketing innovations in the industry at the Meetings Industry Marketing Awards 2012 (MIMA). Guests celebrated with a gala dinner presentation at The Brewery in London, before enjoying an evening of networking.
One Great George Street was a double gold winner, taking the top prize for both the Best Direct Marketing Campaign and the Best Digital Marketing Campaign for its successful ‘Cuts for a Cause’ project targeting the not-for-profit sector.
With the largest number of entries received from the agency sector since the launch of MIMA, categories were fiercely contested, with Concerto Live taking the Best Live Marketing Event title and Kenes Media the Best Social Media Campaign.
Following M&IT’s online auction, which raised a record £37,000, a further £4,900 was raised via a table raffle for industry charity Meetings Industry Meeting Needs (MIMN). A new ‘Outstanding Contribution Award’ was also presented to BDRC Continental for its ongoing support of MIMN. It has donated more than £36,800 to the charity since its inception.
The MIMA Gold Award winners were:
Best Print Advertising Campaign - Kuala Lumpur Convention Centre
Best Web Site - Universal WorldEvents
Best Brochure - Venues and Destinations - NewcastleGateshead Convention Bureau
Best Direct Marketing Campaign - One Great George Street
Best Use of Video Marketing - venuedirectory.com
Best Use of Budget - Mexia Communications
Best Live Marketing Event - Concerto Live
Best Brand Marketing Campaign - Rockliffe Hall
Best Integrated Marketing Campaign - etc.venues
Best Social Media Campaign - Kenes Media
Best Digital Marketing Campaign - One Great George Street
For a full list of winners click on the link below: