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Goose ties up partnership deals for London to Brighton run

Surrey agency secures four long-term partnership deals for the longest running motoring event in the world
03/10/2016

Pictured: London to Brighton Veteran Car Run

Goose Live Events has secured four long-term partnership deals for the longest running motoring event in the world, the London to Brighton Veteran Car Run.

For the 2016 event, Goose has signed a new three-year partnership with specialist insurer Hiscox as a supporting partner to the event and a three-year deal with Gatwick Airport. Additionally, Goose has signed a renewed agreement for three years with leading oil and gas company, Total, which supported the event for the first time in 2015, and has also appointed watch manufacturer Chopard as official time-keeper for the first time. 

The Surrey-based agency, which manages and promotes the London to Brighton Veteran Car Run on behalf of the Royal Automobile Club, had already secured Bonhams as title partner until 2019. In keeping with tradition, this year’s event will take place on November 6, the first Sunday of the month.

Chloë Turrall, director of corporate partnerships at Goose Live Events, said: “As part of our role in organising the Run on behalf of the Royal Automobile Club, we are responsible for securing partners for the event that align with and reinforce its core values as an iconic British event, whilst also enhancing the Run for participants and spectators alike. 

“We have worked with our new Run partners on developing plans that deliver against these objectives and are delighted to have the support of both new and existing partners in the development of the Run in this, its 120th anniversary year.”

Existing long-term partners secured by Goose include Harrods, Abels, Brighton and Hove City Council, Hagerty, Hattingley Valley, Honda Redhill & Gatwick, and Renault. Around 500 pre-1905 cars will take part in the run in 2016 which starts in Hyde Park and concludes on Brighton seafront.


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