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Grass Roots expands meeting and events team

Sarah Moralee has joined as a project director - and the agency has promised it will continue to ring the changes

Pictured: Sarah Moralee

Sarah Moralee has joined Grass Roots Meetings & Events as a project director as the agency continues to ring the changes.

Moralee is the latest in a number of new appointments at the agency, which has just seen David Taylor take over as the divisional director.

“Grass Roots Meetings and Events is a leading player within this industry so the opportunity to work here was something I couldn’t resist,” said Moralee. “Throughout my career I have worked on events ranging from the weird to the wonderful but joining Grass Roots really is a new challenge for me. Already I sense something special about the team here at Putney and I can’t wait to continue what is a tradition of creating fantastic events and client relationships.”

Moralee, who joined the division earlier this month, will take a leading role with high profile client accounts and large events. She brings experience from across the events industry, having worked with IBM and Deutsche Bank. 

And the agency is promising that her appointment won’t be the last, with the meetings and event division of Grass Roots aiming to expand the team over the coming months, including new managers in both marketing and production departments.

“Sarah brings not only experience but a whole new dynamic to the meetings and events team,” said Amber Keats, head of events at Grass Roots Meetings & Events. “She has worked on a variety of events in her past roles and this appointment comes at an important time for the division. 

“We now have a very experienced team but future appointments are key to enable us to continue our growth within the market as well as maintain our ability to provide events excellence across the board.”

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