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Hard Rock Hotel strikes £50 million chord in the capital

New property set to open in 2018 after revamp of London's Cumberland Hotel

Pictured: Hard Rock London is expected to open in 2018

The UK’s first Hard Rock Hotel is set to open in 2018 after an investment that could reach £50 million.

The former Cumberland Hotel in London will be converted into the 900-bedroom Hard Rock Hotel London after Hard Rock International struck a partnership deal with management company glh Hotels – said to be worth up to £50m.

Scheduled for completion in summer 2018, the new hotel is set to include rock music memorabilia displays and a memorabilia vault, housing some of the brand’s 80,000 historical pieces.

The hotel will also offer a Hard Rock Cafe and a Rock Shop, a full service Rock Spa, plus a signature restaurant and speakeasy. Plans for meeting and event space are still being drawn up, a spokesman said.

“With Hard Rock’s proven track record of world-class service and hospitality, combined with glh Hotels’s extensive operating skills and expertise in the region as the largest hotel owner-operator in London, we are confident the future Hard Rock Hotel will be a success and we look forward to continuing to grow our collaboration,” said Mike DeNoma, glh Hotels CEO.

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