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Healthcare Meetings Forum signs up WRG

Head of congress Rob Bagust will represent the agency on Forum's steering committee, to share best practice

WRG head of congress Rob Bagust

Manchester and London-based agency WRG has joined the steering committee of The Healthcare Meetings Forum to help drive debate and best practice in the sector.

The forum, compiled of companies and individuals with expertise in the sector, such as Zibrant, Compliant Venues, Athena Medical Meetings and MCI, aims to develop a better understanding and delivery of healthcare-related events.

WRG’s head of congress Rob Bagust will represent the agency on the committee, bringing more than 10 years’ experience, primarily from his in-house role at pharma giant AstraZeneca, and latterly at BI Worldwide.  

Chris Gosling, head of healthcare at WRG said: “We have been impressed with the traction the Healthcare Meetings Forum has gained in the sector over the last few years. We’re delighted the Healthcare Forum has invited us to take up a place on the committee; healthcare is one of the areas where we’re seeing significant growth in our business.

“It’s a great opportunity to gain insight into the sector from our peers. We aim to bring a new and exciting voice, adding a little ‘disruption’ to the thinking in the sector. The work the events industry contributes to healthcare is certainly some of the most exciting there is.”

WRG's healthcare division has grown in recent years and in 2013 opened an office in Philadelphia and the Swiss city of Basel a year later.

The Forum’s Mark Handforth added: “We plan a series of expert round tables in Q1 and Q2 2016, with a full forum in Q4 2016, focussing on the evidence around the results of the European transparency directive. WRG and particularly Rob Bagust, have valuable creative insight and expertise. We want to harness this, demonstrating how today’s healthcare events use cutting edge creativity to deliver scientific messaging in an engaging way.“

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