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Here East pop up to take permanent residence in Olympic Park

Converted Olympics venue throws open its doors to show off its new event spaces

Pictured: The new space at Here East

London's newest event space, Here East, has given event planners a taste of what's to come as it threw open its doors for it's first showcase.

One day after holding its inaugural event - the high-profile London Mayoral Hustings, which attracted scores of journalists along with candidates Zac Goldsmith and Sadiq Khan - and two days after the carpet was laid, the venue threw open its doors to meeting planners. 

The building was constructed chiefly for major press briefings during the 2012 London Olympics, and has been transformed into 3,500 sqm of space including reception areas, a private roof terrace and a main plenary capable of fitting 950 people comfortably.

Smart Group has been awarded the contract to manage events for the first year before more construction work will turn it into a permanent space.

With the stage still set up from Wednesday's high-profile political event, Smart Group's business development director Richard Groves explained: "It's absolutely brilliant for an event here, it's a great space. Our first event yesterday, the Mayoral Hustings, went really well and we had more than 800 people here for that. We even trended on Twitter."

Groves said there had been interest for groups from schools and universities and expected more bookings to come once people saw the venue first-hand. He said a key selling point was the venue's connectivity.

"Obviously, with the prospect of having the world's journalists and press here, the connectivity is fantastic," he explained. "We have more gigabites of Wi-Fi than (any group would need)."

Event consultant Alex Kershaw, who is helping to market the venue, said that the planned construction work that would be carried out in 2017 meant the venue would be able to respond to early feedback.

He said: "It's a fantastic, long-term vision. It's not about the next five years, it's more about the next 50 years and how this can best be used."

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