Hilton Worldwide has signed a dual development agreement with the Football Association to build two hotels at St. Georges Park, the FA's new National Football Centre. Both hotels are due to open in summer 2012, when the 330-acre site dedicated to football-related education and recreation in Burton on Trent is complete.
Hilton at St. George's Park will offer 142-bedrooms, more than 1,400 sq ft of conference and banqueting space, a lecture theatre, library, 1,300 sq ft health club and spa and an exhibition of football memorabilia. The hotel will support the FA's education and training needs, as well as host press conferences and dinners for England's national team.
The second hotel, Hampton by Hilton at St. George's Park, will be located in the same building. The 86-bedroom property comes under the company's economy brand flag.
Paul Brown, president, global brands and commercial services, Hilton Worldwide, said the deal built on Hilton Worldwide's presence at UK sporting grounds, with DoubleTree by Hilton Milton Keynes housed in the MK Dons stadium and Hilton Wembley also due to open adjacent to Wembley Stadium next year.
"We are delighted to be introducing our first dual-brand development in the UK, marking a major milestone in establishing our portfolio of brands in what is a key market, while at the same time further enhancing our close association with sports,” he said.
Pictured from left to right: Former England international Gareth Southgate, head of elite development at The FA; Nick Smart, vice president development UK & Ireland, Hilton Worldwide; former Olympic gold medal winner Michael Johnson, adviser to the FA; and former England international Sir Trevor Brooking, director of football development at the FA