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Hosted buyer investment reaped rewards say IMEX organisers

Almost 9,000 hosted buyers and visitors help boost appointments by 9 per cent at this year's trade show

Pictured: Ray Bloom, chairman of IMEX Group

Close to 9,000 hosted buyers and visitors helped generate 57,000 appointments and stand presentations - an increase of almost 10 per cent - at this year's IMEX in Frankfurt.

The results were revealed at the close of the three-day tradeshow by IMEX Group chairman Ray Bloom. He said: “Our own approach to IMEX in Frankfurt this year has been based on investment and innovation.

“We have invested substantially in bringing more senior hosted buyers into the show for longer periods of time while giving them flexibility to make the most of the opportunities to meet their own needs.

"At the same time throughout the show, from education to hosted buyer services, there have been many important innovations as we continually strive to help exhibitors, buyers and visitors achieve their objectives.”

Monday was also well attended Bloom added, with around 1,200 people taking part in events that day. That included almost 90 corporate buyers at the Exclusively Corporate event, with a combined budget of $200 million, and more than 300 association executives at the Association Day & Evening.

Bloom added: "There is also a strong flow of innovation and investment clearly evident in the creativity and new technology on the show floor. The many impressive new designs among the 50 new stand structures and, for instance, virtual reality devices indicate their confidence in their investment in the industry and in the show."

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