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Hotel Insights Forum to explore shared economy market

One-day forum will reflect on how to manage the demand for shared economy providers such as Airbnb

Pictured: Dr Cris Tarrant from BDRC will present an economic overview at this year's Hotel Insights Forum

The rise of the sharing economy and its impact on business tourism will lead the agenda at this year's Hotel Insights Forum.

Topics such Accor's purchase of onefinestay and whether it will set a precedent for other hotel groups and Airbnb's pursuit of business tourism travellers will be discussed in a panel featuring representatives from Nadler Hotels, Staying Cool and HVS.

Other topics throughout the one-day forum include what hotel guests look for in accommodation, effective sales strategies and the popular State of the Nation report from Dr Cris Tarrant.

Karen Small, BDRC Continental client services manager, said: "Hotel Insights Forum is a full day event, driven by our exclusive customer insight data. Luminaries of the industry will tackle the threats, opportunities and challenges we face in the hospitality Industry. Join a senior audience of hotel brands, independents, owners, managers and investors and learn from the valuable data we can provide."

The eighth annual Hotel Insights Forum, organised by BDRC Continental, will take place next Thursday 15 September at Amba Hotel Charing cross, from 9am. Register to attend here.

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