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ICC Birmingham unveils phase two of £10m refurb

Centre finishes upgrading halls 4, 9, 10 and executive meeting rooms as part of £10 million programme

Pictured: Hall 9 at ICC Birmingham has been refurbished in phase two of the improvement project

The International Convention Centre (ICC) Birmingham has finished the second phase of its £10 million refurbishment programme, helping it mark its 25th anniversary.

The venue has unveiled its new-look halls 4,9 and 10 along with four of its executive meeting rooms. Most notably, large format digital screens have been installed throughout the public mall, while the Wi-Fi has been upgraded and lights modernised.

The second phase represents an investment of £1.8m, and comes after last year's facelift of the venue's largest floor space, the 3,000 sqm hall 3, registration area and mall.

Allan Boyle, director of event services, said: "As we celebrate our 25th birthday this year we felt it was time to change the physical look and feel of our spaces to create an even better experience for our customers. The digitisation has opened up the Mall from an activity point of view allowing clients to promote their events, and the Wi-Fi enhancements were extremely important for delegates to have a positive conference experience.

"In terms of the look, we wanted to ensure the spaces felt modern and contemporary without losing the ICC’s personality. We are not just looking at halls or rooms individually, but as whole spaces that our clients use seamlessly throughout their event experience."

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