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ICC and Vox bring venues to life through virtual reality

Birmingham venues launch new campaign using virtual reality to give organisers immersive venue experience
12/12/2016

Pictured: The 360-degree video is part of the ICC and Vox Seeing Is Believing campaign

The International Convention Centre (ICC) Birmingham and Vox Conference Centre have launched a new campaign using virtual reality to give organisers an immersive venue experience. 

The venues have produced a 360-degree video which enables viewers to tour both venues and the wider areas through virtual reality. 

Kelly Haslehurst, head of marketing for the ICC and Vox, said, “We believe a picture tells a thousand words and wanted to create a new way to showcase both of our wonderful venues in their locations of Birmingham and Resorts World respectively.”

“We think virtual reality is a key trend being used by event organisers and we wanted to take that concept to bring our venues to life. This is a great tool for our corporate clients and agencies alike to explore the space that we have to offer without having to leave their own office. Both venues have unique propositions that still images just can’t capture in the same way as actually immersing yourself into the environment and seeing it with your own eyes.” 

The 360-degree video is part of the ICC and Vox Seeing Is Believing campaign where branded Google cardboard glasses were sent to a selection of corporate clients and agencies as part of a direct mail containing a link to download the video.


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