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ICCA honours #LondonIsOpen campaign with best marketing award

Campaign selected for it's 'proactive reaction' to Brexit vote

Pictured: Mayor Sadiq Khan took the #LondonIsOpen campaign across the world, including the United States

The #LondonIsOpen campaign has won Best Marketing Award at the International Congress and Convention Association (ICCA) for promoting the city following the Brexit vote.

The campaign, launched by Mayor of London Sadiq Khan and supported by London & Partners, aimed to show the world that London remains open, entrepreneurial, international, and full of creativity and possibility, while reassuring the foreign nationals living in London that they will always be welcome. The campaign was backed by prominent figures such as actor Jude Law and double Olympic and world champion Mo Farah.

Chairman of the judging panel for ICCA Patrick Delaney said: "In these turbulent times, London’s entry was a fantastic example of a destination proactively reacting to a significant change in the political and social landscape. The campaign demonstrated the power of uniting the whole community including key political figures and stakeholders behind a single united brand message."

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