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IHG to invest £140 million in US hotels

Hotel group unveils marketing and facilities investment across Crowne Plaza portfolio in the US

Pictured: Crowne Plaza hotels in the US are to be given a fresh new look

InterContinental Hotels Group (IHG) has unveiled a US$200 million (£140m) investment in its Crowne Plaza properties in the US.

The British hotel group, which operates the InterContinental Hotels & Resorts, Kimpton, Crowne Plaza, Hotel Indigo and Holiday Inn brands is planning the investment over a three-year period to modernise its properties.

Crowne Plaza’s Accelerate plan will focus on ‘increased sales and marketing efforts and continuous improvement of the guest experience’, including a new marketing campaign in 2017 and the introduction of the "guestroom of the future", dubbed the WorkLife Room.

IHG’s CEO The Americas, Elie Maalouf, said: “Our growth strategy for IHG in the Americas is building great momentum and the Crowne Plaza brand plays an important role in continuing this success. The brand is a global powerhouse and this plan will accelerate its growth and performance in the Americas, extending its leadership and guest satisfaction performance in the upscale hotel segment for today’s business travellers.” 

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