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IMEX launches conference celebrating role of women

She Means Business is a half-day event taking place the day before the show in Frankfurt on Monday 14 May
09/11/2017

Pictured: Carina Bauer

IMEX has launched a new conference celebrating the role of women in the industry.

She Means Business is a half-day event taking place the day before the show in Frankfurt on Monday 14 May 2018, as part of EduMonday. Meeting and event strategists – both female and male – are invited to share expertise and learn from inspiring speakers and mentors.

Carina Bauer, CEO of IMEX Group, said: “It has long been noticeable that whilst women are in the majority in the meetings industry, they are in the minority in leadership positions. We want to play our part in highlighting the challenges that women face, but more importantly helping to introduce solutions. The best way to do this is to bring people together for open conversation, collaboration and learning.”

She Means Business has been created in partnership with tw tagungswirtschaft magazine, with whom IMEX carried out the survey 'Women in the Events Industry – equal partners or assistants?' last year.

Kerstin Wünsch, editor-in-chief of tw tagungswirtschaft, added: “The launch of She Means Business at IMEX in Frankfurt 2018 has been driven by the needs of readers - our international survey, 'Women in the Events Industry', showed that nearly 80 per cent of respondents wanted platforms to meet and to exchange ideas."


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