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ITS conference smashes records in Melbourne

Event beats attendee targets by 75 per cent, bringing in $25 million in economic value

Pictured: the 23rd Intelligent Transport Systems World Congress (ITS 2016) took place in Melbourne

Attendee targets were broken by 75 per cent, as 11,500 delegates flocked to Melbourne for the record-breaking Intelligent Transport Systems (ITS) conference, the city's second largest international conference ever.

The $25 million (£15m) conference, 11 years in the making, saw attendees from more than 73 countries gather at Melbourne Convention and Exhibition Centre to discuss the research, design and implementation of ITS technologies.

The conference smashed delegate targets by 76 per cent and included 4,200 international delegates; 66 per cent of which had never visited the Victorian capital before.

Melbourne Convention Bureau (MCB) chief executive officer Karen Bolinger said: "MCB works hard to not only secure events for the city, but to also ensure they are well attended. This event is proof that our approach to attracting the world’s best and brightest minds has paid off in spades.

"To exceed the overall visitor target is testament to the collaborative effort of our city. These results are only possible thanks to the support of the Victorian State Government, City of Melbourne, MCEC and our partners across the travel sector. It is a real example of the power of Team Melbourne."

The conference used 5,277 sqm of exhibition space and involved 236 sessions, while 500 delegates were taken on technical site visits across Melbourne.

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