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IWSC Group adds Cochon555 Tour to portfolio

Events company says win is part of its ambition to become leader in food and drinks industry
29/02/2016

Pictured: IWSC Group CEO Allen Gibbons

IWSC Group has added Cochon555 Tour to its portfolio of events as it strives to become a leading events business in the food and drink sector.


The company, which counts the annual International Wine and Spirit Competition among its headline events, says Cochon555 is part of it's business strategy to develop industry-leading events in collaboration with long-standing brands in the food and drink industry.


It follows the opening of the company's first office in North America in 2015, along with a strategic partnership with The Whiskey Lounge, the biggest producer of whiskey events in the UK, and the Atlanta Food & Wine Festival.


Allen Gibbons, Group CEO, said: “The new partnership with Cochon555 is an important step in terms of our overall business strategy. It forms an integral part of our goal to become the most innovative and diverse events business in the food and drink sector, with a reputation for originality and quality.”


Cochon555 is described as an 'epic pork feast' and features leading chefs preparing whole heritage breed pigs. It includes dinners, tasting events, a competition and barbecue feasts and unites consumers with farmers, chefs, winemakers, restaurateurs and brewers.


Brady Lowe, CEO and creative director at Cochon555, said: “Our US Tour is a one-of-a-kind travelling culinary competition and tasting event that celebrates heritage species with a global audience watching. Working in partnership with IWSC Group means that we can extend our reach beyond North America, and continue to benefit the good food movement.”


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