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Ibtm appoints davies tanner for global events portfolio

PR firm to provide support for ibtm events' portfolio of business exhibitions
16/09/2016

Ibtm events, part of Reed Travel Exhibitions, has appointed business events PR firm davies tanner as its retained agency on a two-year contract.

Following a four-way pitch, davies tanner will focus on building the profile of the ibtm events brand globally, as well as providing support for its portfolio of business exhibitions, including ibtm arabia, ibtm america, ibtm china and its flagship event ibtm world in Barcelona. 

Sallie Coventry, portfolio director at ibtm events, said: “As part of an ongoing review of marcoms activity, we are delighted to have appointed davies tanner. We’re looking forward to working with the team to implement an ambitious and exciting programme of activity, beginning with the 2017 shows and continuing beyond.”

Julia Gosling, associate director of davies tanner, said: “The business tourism and events industry is at the very core of our business, so to work with the global ibtm events portfolio is a fantastic opportunity for us.”

The initial two year contract with davies tanner covers the ibtm events portfolio from January 2017, the first of which will be ibtm arabia in Abu Dhabi on 7-9 February 2017.


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