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Ibtm world unveils full knowledge programme

More than 40 speakers are lined up to talk at the Barcelona trade show
09/11/2017

Pictured: the Knowledge Hub at last year's ibtm world

ibtm world unveils full Knowledge Programme for 30th anniversary edition
Ibtm world has announced the full programme of speakers for its 30th anniversary edition.

More than 40 speakers are lined up to talk at the event, which takes place on 28–30 November at Fira Gran Via Barcelona, Spain.

Key speakers include Donald Hyslop, chair of the board of trustees at Borough Market; Robert Loeschke and Dominic Marder, global business development, American Express Meetings & Events; Nadine Vienne, corporate events section manager at Nissan; Lenny Talarico, executive director of events at MGM Resorts Event Production; and Roger Haskett, artistic director at Engagement Unlimited. Topics set to be covered include doing business in China, the art of storytelling, the use of psychology and how to develop a global sustainability strategy.

The speakers will join the previously announced keynotes – Dame Stella Rimington, author and the first female director general of MI5, and Yancey Strickler, co-founder and CEO of Kickstarter.

Kerry Prince, portfolio director at ibtm events, said: “We are thrilled to have a roster of such high calibre speakers lined up to talk at this year’s ibtm world. We’ve designed this year’s Knowledge Programme very carefully, to cover a broad range of topics that we know will be of real interest to our attendees, and always with the aim of delivering added value and to enrich their experience of attending ibtm world.”


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