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Imagination revs up Ford's campaign

Agency creates bold stand and invites visitors to test drive vehicles at Commercial Vehicle Show

Pictured: Ford's stand at the Commercial Vehicle Show, which took place in Birmingham on 26-28 April

Imagination brought Ford's British message, One and Only Transit, to life in a modernised stand at this year's Commercial Vehicle Show.

The creative agency used bold and impactful stand design and architecture for the show, which is Ford's flagship for its commercial range, and drew on the company’s new visual identity in the 2016 Unlearn brand campaign.

Imagination also made five vehicles from the Transit range available for visitors to test drive, while also offering 15-minute digital download sessions every hour, which provided insights into how display, social and search engines could be used to enhance business.

More than 20,000 visitors attended the three day show, which took place at NEC Birmingham on 26-28 April.

David Girling, Imagination’s business head for the Ford Account, said: “The Commercial Vehicle show is a serious business to business show and we wanted to provide a space in which to facilitate serious business discussion. The fact that we were also able to bring the ‘Unlearn’ campaign to life was an added bonus.”

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