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In-house event group targets the next generation of planners

Young Events Network launched by Event Marketing Association to attract event professionals new to the industry

Pictured: EMA's member events include the popular summer soiree. It is hoping to attract more young event planners with the launch of a sub-group, Young Events Network

The Event Marketing Association (EMA) has launched a sub-group called Young Events Network (YEN) as it aims to grow membership among in-house event planners new to the industry.

EMA operations manager Christina Petrova said the group, which met for the first time this month, was aimed at engaging newer event organisers within the association and among the wider industry.

"As many of our members are seasoned professionals we often hold educational sessions that appeal and are useful to this group of leaders. However, we found that there is a need for younger professionals to be able to network and meet with peers of more or less the same age, and to discuss topics relevant to their day-to-day jobs, too. This is where the ambition to create YEN was born," she said.

"The age gap in the membership, and in many event teams, can be anything from 15 to 25 years. So for us, as an association supporting our members, it is very important to be able to meet the needs of every age group at every stage of their career development and to offer opportunities for advancement."

The sub-branch is self-managed and will meet over breakfast every three to four months with the aim to share best practice through case studies, engage with the wider industry and offer peer support.

Petrova also said it would help newly-graduated event students get a foot into the corporate events industry, adding: "It's hard for any graduate to find their first job but in the corporate world it seems to be even more difficult. It is often about who you know and when you have those connections it makes the process easier for everyone."

Those interested in learning more about the Young Events Network, contact

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