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Inaugural Meetings Morocco show a hit with buyers

First edition of new trade show brought more than 120 global hosted buyers to Marrakech

Pictured: Buyers and suppliers meet at the inaugural Meetings Morocco in Marrakech

The first major showcase presenting Morocco’s conference, incentive travel, meetings and events sector has enjoyed a widely-acclaimed launch in the charismatic city of Marrakech.

The two-day event brought together more than 120 hosted buyers from across the UK and Europe, plus Africa, the Middle East, Russia, the USA and Asia to discover the services, delights and enchantments offered by the north-west African kingdom’s events sector. Suppliers included hotel groups, hotels and golfing resorts, convention facilities, DMCs, specialist providers, convention bureaus and tourist offices.

“Between them, the hosted buyers are taking part in more than 2,400 business appointments at the event taking place in the convention facilities at Marrakech’s fabulously-appointed Palmeraie Golf Palace and Resort,” said the founder of Meetings Morocco by Globe-Network, Georges Freiha.

“We only launched the event last September,” he added “And such was the interest in Morocco’s wide-ranging capabilities, we had more than 500 registrations in the first week and 1,400 eventually. From those, we selected just over 120 who appeared to have real projects that would be well suited to the country’s repertoire and expertise.

“Buyers have appreciated the event’s location and its human dimensions, plus a clear focus presented by a united grouping of some 50 supplier organisations.

“I am already being asked about the 2017 edition of Meetings Morocco,” said Freiha.

Almost all of the hosted buyers who took part in Meetings Morocco stayed on for an extra two, three or four nights to discover what the country has to offer beyond the host city 

Jean Bernard Coudon, MD Morocco, with blue-chip DMC Abercrombie & Kent said: “The buyers had been well selected by the Meetings Morocco team. They were all responsible for high-quality events, real projects that could take place in all manner of Moroccan destinations, venues, hotels and other amenities. This wasn’t just a meet-and-greet jamboree. It was a genuine business gathering."

Two of the post-event tours, organised by acclaimed Moroccan DMC Receptours took participants to places such as the former French garrison town of Ouarzazate, home to the magnificent Kasbah Ait Ben  Haddou; the Merzouga sand dunes by the Sahara; historic Essaouira on the Atlantic coast and Le Vizir Center Parc & Resort at Marrakech.

The other tours, co-ordinated by the Regional Council of Tourism of Marrakech featured the city’s atmospheric Medina; the Amazigh or Berber community which is home to the aromatic organic garden of Ourika; the olive groves and formal gardens at Menara; the 19th Century Bahia Palace, the very essence of traditional Moroccan styling; and the traditional communities in the Al Haouz region.

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