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Incentive summit worth £15m to Scotland

The eVent: The UK Summit kicks off tomorrow, with North American event organisers and £15m in potential business
22/07/2016

Pictured: VisitScotland's Richard Knight

An international business events summit involving 20 event organisers from North America could bring much as £15 million to the Scottish economy.


The eVent: The UK Summit, an invitation-only summit that kicks off tomorrow at Edinburgh's Sheraton Grand Hotel, will welcome the incentive organisers, who represent £15 million in enquiries.


The three-day summit is being delivered by VisitScotland in partnership with London & Partners - the inaugural event was held in London last year.


In addition to business-to-business appointments and industry seminars, guest speaker Jonathan Bradshaw, founder of the Meetology Lab, will lead delegates through an accredited education session.


Delegates will also attend a gala dinner at Borthwick Castle in Midlothian as well as take part in a GPS treasure hunt through the streets of Edinburgh. They will also have the chance to participate in one of two destination familiarisation trips following the conference, allowing them to explore either Scotland or London.


Richard Knight, VisitScotland’s business events director of marketing for The Americas, said: "This invitation-only summit presents a huge opportunity for Scotland to promote itself as a world-class meetings and events destination to the crème de la crème of the North American business events industry.


"With its rich history, heritage and culture and a range of contemporary world-class venues, Scotland offers a unique stage for the meetings and incentives market and we hope attendees will be inspired to bring their future events to our shores." 


Chris FJ Lynn, vice president, North America and emerging markets  business tourism, at London & Partners, said: "London is home to some of the most exciting venues, hotels and restaurants and we are pleased to be able to share this with our group of North American buyers. The capital keeps reinventing itself with great new openings, and with its wealth of culture and history, it is one of the world’s best destinations for business meetings and events.


"Last year’s summit was a success and we are looking forward to receiving the group to showcase all that London has to offer."


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