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Industry mourns death of incentive pioneer Tony Moy

Tony Moy, founder of P&MM, remembered following his sudden death

Pictured: Tony Moy (centre) died suddenly on Monday

Tony Moy, the man credited with launching incentive travel in the UK, has passed away.

The industry icon died suddenly on Monday 16 May aged 77, prompting a flow of tributes from colleagues and friends.

Moy's first taste of incentive travel was chartering a bus of 12 people for a weekend trip to the Monaco Grand Prix, while he was working for another company. Word spread among the automotive industry and bookings quickly rose, and so soon after in 1961, Page & Moy Travel was born. This later became Page & Moy Motivation and then Page & Moy Marketing, or P&MM.

The company grew from 12 employees to 125 people by the time Moy and co-owner John Fisher, now of FMI Group, sold it in 1998. During that time, P&MM helped spawn a number of companies that would become industry heavyweights, including BI Europe, Motivcom and the former THA.

John Fisher said Moy had an unrivalled passion for breaking new ground in travel.

"We called him the trains, boats and planes man. He wanted to know everything about anything to do with travel; he had either been on it or wanted to learn about it," he said.

"He was very proud of chartering 21 consecutive Concorde flights as a promotion for Radio Times magazine's consumers. It was quite an achievement and it was unusual as a consumer incentive. But Tony had the contacts to sort it out."

Fisher said Moy was widely credited with bringing the idea of incentive travel to the UK.

"Incentive travel had been going on for years in the US but no one had really done it properly in the UK. It wasn't until he started Page & Moy Travel and started taking groups to the Grand Prix and auto events that corporates realised they could actually do it as a rewards, rather than a jolly," he said.

"He was so well known in the industry and really good to talk to. He would invariably know someone around the world who would be able to help pull off any idea he came up with.

"He was a great enthusiast and lover of all things motivational, especially red wine. It sounds a bit of a cliche to say they don't make them like Tony anymore. But in this case it's true. Thanks Tony, for everything."

Moy leaves behind two children, James and Jenny, and a granddaughter.

Gerry York, also of FMI Group, said Moy's death was a great loss "as a colleague and a friend." He added: "A sad day but let us all drink a large glass of red wine to say goodbye to an old friend."

David Hackett of Meetings Guru said: "Tony was a wonderful entrepreneur and mentor. He empowered and motivated those that worked for him with the consequence that Page & Moy spawned many enterprises as management left to start their own ventures. 

"I was privileged to work for him 1974 to 1979 when I and colleagues left to found The Travel Organisation. He remained a friend even when we were in competition.  There will be so many people saddened by his death." 

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