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Industry urged to grab a slice of £40m Visit Britain funding

Fast Forward 15 founder Fay Sharpe has joined the advisory board of Visit Britain’s Discover England Fund

Pictured: Fay Sharpe

Zibrant MD Fay Sharpe has joined the advisory board of Visit Britain’s Discover England Fund – and has urged the industry to bid for funding.

Sharpe will play an active role in the team allocating the three-year £40 million fund and will focus on helping forward-thinking organisations involved in business tourism, meetings and events. 

Applicants from meetings and events companies are particularly being encouraged to bid for funding, allowing them to test and trial new event ideas, while also generating awareness and growth. 

Sharpe said: “England’s meetings and events industry has so much to offer and I really encourage people to get their bids in now. The funding will not only support the domestic market, but also persuade overseas event bookers to look further afield and explore different regions of the UK. I look forward to working with the team at Visit Britain to develop ideas and can’t wait to offer my experience and expertise.”

In the first year, the fund will focus on small-scale projects while looking at ways to distribute existing products. Anyone interested in applying for first stage funding will have to hurry, as the closing date is midday on Friday 15 July.

Funding for large scale projects in years two and three are also currently open, involving a two stage application process. An expression of interest should be submitted by October 2016 and, if successful, applicants will be invited to go through to full application in November 2016. 

To apply for funding click here

  • Anonymous user 14/07/2016

    Competitive agencies send in a bid to an organisation that has an internationally operating agency sitting on it. Said international operating agency is then able to get lots of inside information on that event that will then allow said agency to be in a perfect position to then tender for that event in future years. Mrs Sharpe. Genius.

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