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Infrared appointed by England Rugby's headline sponsor

Experience marketing agency, born out of RPMC, signs four-year deal with Old Mutual Wealth to deliver guest experiences

Pictured: Stephen Hall, Infrared CEO

Infrared, the new experiential agency that evolved from RPMC, has won a major sports hospitality contract after signing a four-year deal with England Rugby's new headline sponsor, Old Mutual Wealth.

The agency will deliver a hospitality and ticket management programme for guests of Old Mutual Wealth, a wealth management business, for all rugby games. It comes after Old Mutual Wealth signed up to become a principal partner of England Rugby, including headline sponsor for the England Rugby Men's and Women's Autumn International, in a four-year contract.

Infrared was launched in September 2016 by RPMC in a bid to extend its presence in the sport and entertainment arenas. The new agency took over RPMC's offices in London, with RPMC now only operating out of the US and focusing on internal services for its owner Red Peak Group.

In its new contract with Old Mutual Wealth, Infrared will create unique experiences for its guests by designing, building and managing an engaging hospitality environment at all rugby games. The series kicks off this week at Twickenham on Saturday November 11 and each game will involve about 510 guests, 250 of which will be in the hospitality suite.

Stephen Hall, Infrared CEO, commented: "We are excited to be working with Old Mutual Wealth to create and deliver an amazing experience for their guests. We’ve activated at some of the world’s biggest sports stadiums, but never Twickenham, and so we’re thrilled to have this opportunity."

Old Mutual Wealth marketing director Michelle Andrews said: "Infrared demonstrated real creativity in the design and management of our suite and overall programme. We are delighted with the environment they have created for the Old Mutual Wealth Series this autumn and look forward to continuing our relationship with them over the next four years."

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