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Intelligent Events merges into Happening Conferences & Events

Events companies merge to target association business in Scotland from Dunblane office

Pictured: Anne Doherty and Celia Lloyd have joined forces

Events companies Happening Conferences and Events and Intelligent Events are set to merge as part of a strategy targeting association conferences in Scotland. 

Not only will the move mean both companies will pool and share resources, but it also brings together two of the UK’s most experienced events management professionals - Anne Doherty of Happening Conferences and Events and Celia Lloyd of Intelligent Events, who jointly have more than 45 years of industry experience.  

As a result of the merger, Happening will now operate from offices in Belfast, Dublin, London, Liverpool and Dunblane.

Anne Doherty, MD of Happening Conferences and Events, said: “As well as knowing each other through ABPCO Celia and I have also worked together on a number of projects over the past few years. We came to realise that our skills complement each other’s in such a way that improved the efficiency and support that we could provide for our clients. 

“We are really excited to now provide a Scottish base for Happening, and look forward to our continued relationship with Glasgow City Marketing Bureau.”

Celia Lloyd, director of Intelligent Events, said: “This is a great opportunity for us and puts us in the position of being able to provide the necessary skills and increased level of resources to support association conferences throughout the UK and Ireland and especially in the Scottish market.”

Doherty and Lloyd have delivered events for more than 60 associations including the World Association for the Advancement of Veterinary Parasitology, the Commonwealth Law Conference, the European Association for Urogenital Radiologists, the Atomic Layer Deposition Conference and the International Symposium for Paediatric Neuro Oncology.

Doherty added: “We want to ensure that all of our events will leave a lasting impact on the destinations in which we host our events and on the delegates attending them. 

“This includes incorporating sustainable development principles and practices in all levels of event organisation, and we aim to ensure that all our events are hosted responsibly. Event greening should start at the inception of the project, and should involve all the key role players, such as clients, organisers, venues, sub-contractors and suppliers.” 

Lloyd’s team delivered the 18th International Conference of Phonetic Sciences (ICPhS) at the SECC in August. This is the first case study for Glasgow City Marketing Bureau where the 'legacy impact' as well as the economic impact is measured. 

Lloyd said: “Delivering life-changing association conferences is something we are truly passionate about and look forward to doing through the UK. It is not enough to just create the right programme – supporting clients by generating the necessary income to establish recurring, sustainable events lies at the core of what we do.”

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