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International exhibitors up at ibtm china 2016

Organisers report positive post-attendee feedback for this year's show

Pictured: ibtm china welcomed more than 400 hosted buyers and 360 exhibitors this year

A spike in international exhibitors saw appointment numbers pass 7,000 at this year's ibtm china, which welcomed 400 hosted buyers and 360 exhibitors.

Organisers behind the incentive, business travel and meetings exhibition says 26 countries were represented from exhibitors, while hosted buyers arrived from 49 destinations.

The show, which took place last week at the China National Convention Centre (CNCC) Beijing also debuted its new Innovation Zone, designed to give technology suppliers a platform to showcase their products.

Cici Chen, senior project manager, ibtm china said the increase in international exhibitors reflected "the growing interest in the Chinese outbound market". He added: "We have received positive feedback from our exhibitors on the quality of buyers attending the show."

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