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Jack Morton continues Kodak experience at drupa 2016

Brand experience agency delivers The Kodak Quarter for tradeshow, designed to reflect the evolution of the technology company

Pictured: Jack Morton Worldwide has designed the Kodak Quarter, which shows the evolution of the technology company through the years

Jack Morton Worldwide is looking to deliver a picture-perfect brand experience for client Kodak, with the company's second major exhibition for the year at drupa 2016.

The global agency is aiming to achieve a stand-out presence for Kodak at the print and crossmedia solutions tradeshow, which is taking place until 10 June in Dusseldorf Germany. It follows the technology company's exhibition at CES in January.

Jack Morton has created a life-size interpretation of an urban neighbourhood called The Kodak Quarter, designed to reflect the evolution of Kodak’s brand. The agency has imitated this by creating a regenerated urban environment, which showcases warehouses converted into print presses and industrial spaces that have morphed into creative studios.

The Kodak Quarter has been divided into four sections, with each bringing Kodak technology to life with city-inspired creative spaces, such as a New York-style loft space.

Attendees will also experience the best of Kodak's print technology and its Print For Good message, which claims to be the most sustainable stand at the show, while 5,000 individual book covers printed with Kodak also feature.

Mike Kunheim, MD at Jack Morton Worldwide, said: "Kodak is a brand that is prepared to push the boundaries of marketing. The experience at drupa exemplifies this approach and we are thrilled to have the opportunity to help Kodak create something extraordinary and achieve a new level of experience."

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