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Jack Morton snapped up by Kodak for drupa

Agency to deliver creative concept for camera company at 2016 tradeshows

Jack Morton's international vice chairman and president Julian Pullan

Kodak has appointed Jack Morton Worldwide to increase its presence at the print and crossmedia solutions trade show, drupa 2016.

The camera manufacturer took on Jack Morton following its development of a new creative concept for Kodak's brand experiences, which will be applied across its trade show marketing calendar.

The first experience will be at Kodak's stand at electronics tradeshow CES in January, followed by drupa on 31 May to 10 June, in Dusseldorf.

Danielle Atkins, Kodak's brand identity director, said: “drupa is one of the most important tradeshows in our industry’s calendar, so I am delighted to have Jack Morton’s expertise to develop and deliver this key experience for our brand. The agency created a fantastic concept that beautifully reflects Kodak’s USP and we are excited to roll it out throughout all our tradeshow activity in 2016.”

Julian Pullan, Jack Morton Worldwide's international vice chairman and president, said: “We’re thrilled to have the opportunity to bring Kodak’s positioning to life across its trade show activities.  It’s a brand that embraces creativity, enabling us to develop an exciting concept that is truly extraordinary.” 

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