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Jack Morton turnover falls £26m as business returns to "more typical" level

Revenue down 34 per cent to £52.2m in 2015 as agency returns to earth following bumper 2014

Pictured: vice chairman and president international Julian Pullan

Jack Morton Worldwide experienced a 34 per cent drop in turnover and saw pre-tax profit more than halve in 2015.

Turnover fell from £78.9m in 2014 to £52.2m last year, while profit before tax dropped from £3.5m to £1.7m in the same period, according to accounts filed at Companies House for the year ended 31 December 2015.

However, according to directors, the falls demonstrated a return to a “more typical" level of business following a bumper 2014 that saw the London-based agency take on large one-off projects such as the Commonwealth Games opening and closing ceremonies.

“Following the massive turnover spike caused by three big “one-off” projects in 2014, including the ceremonies for the Commonwealth Games, 2015 ran exactly in line with forecast, with a return to a more typical level of business,” said vice chairman and president international Julian Pullan in the report filed with the accounts. 

“During 2015 the company continued to refocus on its revenue growth strategies resulting in gaining new clients, particularly in diversified portfolio areas such as promotional marketing, sponsorship activation and digital, social and mobile marketing.

“The external commercial environment in 2016 is expected to remain challenging given the EU referendum and the scepticism around the global economy, but the directors are seeking growth opportunities wherever possible and have built a strong client base.”

Headcount at the agency fell from 100 in 2014 to 78 in 2015, while revenue margin increased from 19.4 per cent to 22.4 per cent last year. However, the 2014 results (and headcount) also included the firm’s branch in Dubai, which is now a separate company registered in the UAE.

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