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Key shows drive profits for Frankfurt hotels

ACHEMA and Auto Show help boost profits by 13 per cent in 2015 says Hotstats

ACHEMA helped bring 166,000 visitors to Frankfurt in June

Major exhibitions like the Auto Show and World Exhibition Congress on Chemical Engineering, Environmental Protection and Biotechnology (ACHEMA), helped boost profits across Frankfurt hotels by 13 per cent in 2015.

The two exhibitions helped occupancy in the German city peak at 83 per cent, driving growth in top line and bottom line revenue, says Hotstats in its European Chain Hotels Market Review for December.

The Auto Show ran for 10 days in September while ACHEMA attracted 166,000 visitors to the city in June, and will return in 2019.

Report authors said: "2015 will be marked as a successful year for hoteliers in Frankfurt, with annual profit growth (+13 per cent) achieved due to year-on-year increases in all months apart from January (-2 per cent), May (-14 per cent) and December (-3 per cent) and despite the monthly peaks and troughs typical of an event-led city."

Meanwhile, Milan hotels also benefited from Expo for six months, which increased profits by 16 per cent. The expo attracted more than 20 million visitors between May and October, with the city hosting 5,000 events over 184 days.

The Expo led to a large growth (66 per cent) in group bookings, while average occupancy for the year stayed strong at 81 per cent (up 0.2 per cent).

Over in Warsaw, conference bookings increased 2 per cent in 2015, alongside increases in food (3 per cent) and beverage (4 per cent), helping overall profits rise by 6 per cent.

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