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Korea expands incentive travel market

Incentive travel tourists to Korea increased 25 per cent in 2017

Pictured: Millionaire Club Indonesia was among the incentive travel visitors to Korea in 2017

The number of incentive travel tourists who visited Korea in 2017 - excluding those coming from China – increased by 25 per cent year-on year to 183,307.

The South East Asian market is showing a particular upward trend, with big increases in incentive travel visitors from Vietnam (91 per cent), Philippines (129 per cent), and Malaysia (27 per cent).

According to the Korea Tourism Organization (KTO), the increase in incentive tourism is directly driven by the economic growth of emerging markets in South East Asia and the KTO’s active efforts in diversifying its market.

KTO meetings & incentives team director Chulbeum Park said: “We have taken several steps to seek new markets and increase the tourist arrivals in Korea. Our major move was to expand the existing support system to attract more incentive groups to Korea last year.”

In 2017, KTO launched its new corporate meetings and incentive support program and initiated several road shows overseas together with other Korean tourism providers and convention bureaus. This year, KTO is set to add more road shows and other promotional activities.

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