Email the editor

Las Vegas unveils virtual reality app

Immersive 3D experience showcased to delegates at ITB travel trade show in Berlin

Pictured: the free Vegas VR app lets users zip line down Fremont Street

Las Vegas Convention and Visitors Authority (LVCVA) has launched a Virtual Reality Companion app that helps transport trade show delegates and would-be visitors alike to attractions in the city.  

The LVCVA showcased virtual reality through Oculus Rift, a technology company that builds and distributes virtual reality head-mounted display units that allow users to have an immersive 3D experience, during the ITB travel trade show in Berlin, Germany.

Cathy Tull, senior vice president of marketing for the LVCVA said: “Users are able to explore what Las Vegas has to offer in a virtual setting and gain the excitement needed to book their own Las Vegas adventure.”  

The technology aims to connect the consumer more directly with the Las Vegas experience by placing them inside the destination to participate first-hand. The experiences on offer include a sunset helicopter tour over Las Vegas, driving through Red Rock Canyon National Conservation Area, zip lining down Fremont Street and experiencing a gondola ride at The Venetian Las Vegas.  

The LVCVA launched a series of 360 degree videos last year as part of the brand’s online GeoVegas experience; the addition of the head-mounted display units is aimed at making the experience more immersive. 

The Virtual Reality Companion app allows consumers to download the Vegas VR experience onto their Apple or Android smartphone. The app includes 12 immersive Las Vegas VR experiences that can be viewed directly on a smartphone or used with a VR Viewer such as a Google Cardboard or Oculus. 

Las Vegas is the top trade show destination in North America, hosting 60 of the largest 250 trade shows and nearly 22,000 meetings, conventions and trade shows annually.

Facebook Share Twitter Share LinkeIn Share