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Late Night London predicts 20 per cent growth in corporate bookings

Venue portfolio says growth reflective of continued demand for alternative venues

Pictured: Kimberleigh Lloyd, Late Night London's new business development manager

Late Night London is expecting a 20 per cent growth for corporate bookings in the lead-up to Christmas, as it welcomes two key appointments to bolster its team.

The venue and events service, which has a portfolio of about 40 properties such as the Mayfair Exchange and Sway Bar, says it has witnessed a surge in demand as more companies look for alternative venues for corporate events.

The group recently welcomed Kimberleigh Lloyd as business development manager and Jamie Brooker as national account manager. Lloyd said the year on year rise in corporate bookings reflected the continuing demand for alternative venues to traditional conference spaces.

"In terms of who the customers are it's a real range. We've got big financial companies we do a lot of work with, as well as a lot of smaller niche media companies. It's an eclectic mix. What's popular with us is we're a hotel is rigid with prices and charge higher fees, we're very adaptive in our approach. We bespoke all events to requirements of company, we don't charge any high fees, our options are very flexible. We have portfolio of 40 venues, so we will always find a suitable option. That's what allows us to be so popular; we're a one stop shop."

Brooker added: "Many of our clients are inspired by events they have seen online. The rise of social media marketing has widen everyone’s knowledge on not only what is happening in London but also around the world, meaning event requests have not only got more unusual but exciting and challenging."

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