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Lime Venue Portfolio undergoes refresh

Portfolio says new website will make venue sourcing easier for event organisers

Pictured: Richard Kadri-Langford

Lime Venue Portfolio is undergoing an identity refresh.

The venue collective, which was launched in 2008, unveiled its new slogan Unusual Venues, Unique Experiences following months of research with event planners. It says an upgraded website, which will be launched at The Meetings Show, will reveal a whole new identity, including a contemporary way of presenting venues.

Richard Kadri-Langford, head of marketing at Lime Venue Portfolio, said: "The new logo ensures that Lime Venue Portfolio continues to engage the event organising community and represents both the value and service quality of the business. Our customers want to create the most memorable event experiences they can, and do so by choosing spectacular venues with restaurant quality food.

"Our aim is to use our refreshed identity to help explain the value of what we do for the industry and to continue in our mission to represent and promote the very best meetings and events.”

The new website promises easier access for event organisers, with faster enquiry handling and an option to contact venues directly through the site. Kadri-Langford added: "Our research identified that great imagery, clear capacity charts, detailed location and travel information, and the ability to download brochures and floor plans are really important for organisers."

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