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London enquiries still up 35 per cent on last year

London & Partners says fall in pound has maintained interest among international planners
23/11/2016

Pictured: Enquiries for London are still up 35 per cent year on year reports London & Partners

Interest in London is still at above average levels following June's Brexit vote, with London & Partners reporting a 35 per cent spike on enquiries from last year.


The convention bureau says London's appeal for international planners is "better than ever", due to the fall in value of the pound sterling against the Euro and US dollar.


London & Partners says enquiry levels between June-October were 35 per cent more than last year, including a 27 per cent rise in enquiries from the EMEA.


The figures indicate a slight slowdown in interest however, after the bureau reported that enquiries taken between June-September were up 41 per cent year on year.


It comes as London & Partners releases results from its new bit of research, indicating that almost 40 per cent of London-based suppliers rate the 'wow' factor as the most important ingredient for success for their clients. That came ahead of flexible spaces (29 per cent), tech (12.7 per cent) and creativity (9 per cent).


Paul Miller, managing director at Spectra DMC, said: "The ‘wow’ factor is really important to clients and being able to offer things in London like climbing The O2 or recording a song at Abbey Road Studios allows us to offer a really compelling package. Once clients understand how affordable London has become because of the better exchange rate the only question left on the table is: what can we do?"


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