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London tops second annual Cvent charts

Capital leads EMEA Rankings based on activity on the cloud-based event management supplier's network

Pictured: David Chalmers, Cvent Europe marketing director

London is the leading meetings city in Europe, according to the latest EMEA Rankings from cloud-based event management supplier Cvent. 

In the second of Cvent’s top 25 list for Europe, Middle East and Africa, London pipped Barcelona to top spot, as it did in 2015. Amsterdam was third and Paris dropped to fourth. 

The rankings are based on activity across 230,000 venues and hotels on the Cvent supplier network between 1 January and 31 December 2015. Criteria include total room nights, awarded request for proposals, and percentage of qualified meeting venues.

These criteria differ from those laid down by the International Congress and Convention Association (ICCA) which also released its 2015 rankings this week. The ICCA standings refer only to international association meetings, which are subject to strict criteria relating to meeting size and rotation among multiple destinations.

David Chalmers, marketing director of Cvent Europe said: “Meetings and events are critically important to the economies of cities of all sizes around the world. This is the second year that we have ranked EMEA and the findings create an incredibly valuable resource for meetings and events suppliers across Europe.

“It’s a very competitive landscape out there and destinations around the world compete on a variety of factors including the accessibility of the destination and facilities for events, price and price flexibility, quality of facilities, quality of services, personal safety for attendees, and having a point of differentiation. Research shows that factors which have often created a difference in popularity include investments in infrastructure and hotel renovations within a city.”

The top 10 cities in the EMEA region were 
1. London
2. Barcelona
3. Amsterdam
4. Paris
5. Berlin
6. Rome
7. Frankfurt
8. Madrid
9. Brussels
10. Prague

Dublin was 12th, while Birmingham and Manchester occupied 22nd and 23rd spot respectively.

Tracy Halliwell, director of business tourism and major events at London & Partners, said: “The city has become an increasingly popular destination for meetings and events due to the mix of venues and hotels and its expertise in sectors such as finance, tech, life sciences and the creative industries. 

"We are confident the capital will become even more attractive as major transport projects make it easier to get around and hotel stock significantly increases over the coming years.”

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