London fam trip
for 100 German, Austrian and Swiss buyers has already resulted in one buyer
confirming a group booking for 200 next October.
trip – which was hosted by London & Partners, Guoman & Thistle Hotels
and British Airways - coincided with the official handover ceremonies of the East
London Olympic facilities to the London Legacy Development Corporation (LLDC).
European guests were given tours of East London, “hidden” London
and established entertainment districts such as the West
End. The itinerary was designed to maintain the spotlight on London after a phenomenal Olympic year and showcase both
the London of
old and new.
buyer booked an event for October 2013 at The Royal Horseguards, the host hotel
and site of the event’s gala dinner, held in its One Whitehall Place event space.
Jamison, London & Partners’ head of business development, Europe, said: “With the world spotlight on London this year, it
is paramount that we continue the momentum following a phenomenal summer of
events across the city. It is vital that we now raise the city’s events profile
even higher to secure a lasting legacy for the capital.”
Niels Sherry, The Royal Horseguards’ general
manager, added: In a year which has seen the hotel deliver an exceptional number
of corporate events as part of this summer’s Olympic Games, more trips like
these will not only help us to maintain a key presence but will help us
strengthen our reputation within additional global markets.”
German, Austrian and Swiss buyers at One