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MCI UK increases digital presence

Agency says online focus is part of group strategy as digital becomes more central than ever to events

Pictured: MCI UK digital director Tom Vamos

Digital will play a much more pivotal role in events in five years says MCI, whose UK branch is expanding its digital presence.

The international events company has hired five new staff members to position itself at the forefront of online technology within events.

MCI UK digital director Tom Vamos said: "There's a wider view in the company that in five years' time, digital will play a far greater part of what we do and how we do it.

"This is being driven at a group level to make digital more central to MCI at a world level."

The five new recruits, Wyman Babbage, Georgia O'Rourke, Lucy Hicks, Emily Donovan and Vanessa Bernhardt, have been appointed to add their online experience to MCI's digital offer.

Vamos added: "They're at the age where, whether they know it or not, digital comes automatically for them. They've grown up with desktops and mobiles, and apps are second nature to them. They almost have an instinctive knack of what may or may not work."

Babbage joins as junior graphic designer following a placement year with the company, while Hicks will be responsible for conference apps and website management, e-shots and online registration systems.

MCI was able to show its digital flair when it delivered a world-first for a global hepatitis summit, by putting delegates through a simulation of a world health crisis. Event organisers used tablets and enhanced its app to allow delegates to engage by asking questions and watching mock news reports. It also packaged the summit into online kits, allowing others to access it later on.

Vamos said this type of harmony between online and face-to-face contact was the way events would continue to grow.

"Digital enables face-to-face contact," he said.

"Our role is to provide digital solutions to enhance the experience for delegates. It means they have a more targeted experience."

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