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MCI chosen for Tour de France ceremony

Company to design and produce live team presentation ceremony
13/04/2016

Pictured: MCI Group will oversee the design and broadcast of the team's presentation ceremony at the 103rd Tour de France this year

MCI Group has been chosen to design and produce the teams presentation ceremony for the Tour de France 2016, as the professional conference organiser and event company aims to become a leader in major sporting events.


MCI has designed a "multiplatform" strategy for the world's third biggest sporting event (in terms of media coverage), to optimise viewing for all audiences, including on site, through television broadcast and online.


Barbara Martins-Nio, MCI sports director, said this event helped fulfill the group's strategy to become an emerging leader in major sporting events.


”Over the past two years, MCI Group has developed and adapted its event solutions to meet the sports industry’s needs and expectations," she said.


“Today, we can conceive and produce a teams presentation ceremony of the Grand Départ du Tour de France 2016 that truly lives up to such an event.”


The teams presentation ceremony is a live show, featuring some of the greatest names in cycling, and will take place on 30 June at Sainte-Mère-Eglise. The Tour de France 2016 will kick off two days later with its first stage from Mont-Saint-Michel to Utah Beach.


MCI has designed the presentation ceremony of the 22 teams as an experiential event collaborating with emerging local talent for the live entertainment.


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