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Manifesto to map out the future of event studies

George P. Johnson partners with UKCEM to host conference about event students and nurturing talent

Pictured: Jason Megson, George P. Johnson MD

Young talent, employability and global events will be discussed by 150 industry leaders as part of a one-day conference for future event professionals.

The conference will result in a manifesto on how organisations can nurture talent, skills and knowledge for the future.

The initiative is part of the UK Centre of Events Management (UKCEM) 20 year celebrations of events management education, and is being delivered in partnership with George P. Johnson. It takes place on day two of International Confex.

George P. Johnson MD Jason Megson said: "This event is just the start of a continued conversation to create a more resilient, competitive and talented industry for the future. As a leading experience marketing agency the team at George P. Johnson take the development of events professionals very seriously, and hence we’re delighted to support the UKCEM at Confex this year."

George P. Johnson is also creating environments for both #FutureEventProfs and The Big Conversation. LED trees will provide an outlet for the afternoon's Brain Jam, where students will work with industry leaders to share their views about the future of events management education.

Jackie Mulligan, principal lecturer from UKCEM, added: "GPJ has been an excellent partner for this event which I hope will provide a rich experience for the new talent coming into industry and will lead to enhanced collaboration between industry and academia for a stronger industry in the future."

The conference will take place as part of Confex this Thursday from 9am to 3pm, at the Apex Room in London Olympia.

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