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Marriott's Starwood deal set to change travel buying forever, says CWT

CWT says corporate travel buyers need to think about the implications of Marriott’s acquisition of Starwood

Carlson Wagonlit Travel (CWT) has said corporate travel buyers need to start thinking about the implications of Marriott’s acquisition of Starwood and start planning how it will change their travel programmes. 

CWT’s latest white paper says that Marriott’s acquisition of Starwood is set to change the hotel industry significantly. 

Scott Brennan, CWT EVP and head of global supplier management, said, “Consolidation in the hotel industry isn’t new but the Marriott/Starwood tie-up is likely to change the way corporate travel is bought and sold. Everyone has to think very carefully about what this means for negotiating corporate travel deals.”

“Our advice is to start planning now for your travel programme negotiations. The more prepared you are, the better the deals you will be able to strike.”

Marriott secured EU approval this week for its cash and share purchase of Starwood Hotels and Resorts Worldwide Inc, currently worth around $12.1 billion (£9bn).

The deal will pull Marriott's brands, which include Ritz-Carlton and BVLGARI, together with Starwood's Sheraton and Westin chains to create the world's largest hotel company.

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